Like most Baby Boomers, we grew our own plants, classic strains like Maui Wowie and Acapulco Gold. We bought “lids” of homegrown from Humboldt and imported Thai Sticks and Hash from Thailand, Turkey and Pakistan. Those were the carefree days of our youth enjoying cannabis with friends and the marijuana lifestyle of the 1970’s. The we got serious about our careers. Started a family. Worked hard at our jobs and to bring home the bacon. Along the way we lost our connection to cannabis – in part due to the “stoner” stigma, the risk of jail and losing everything we had worked for, and the responsibility of rearing a family.
Fast forward 30+ years. We had built successful companies in tech and marketing. Raised some great kids and got them through college. Our jobs had become a bit mundane and the 2008 market crash wasn’t helping. We wanted to do something new, although we had no idea what it would be. That’s when cannabis returned. What was old was now new again.
Edic quickly spotted the trend for cannabis as a new form of medicine. I was not convinced and frankly a bit fearful. In those days the DEA didn’t mess around – people went to jail, kids went to foster care, and families lost their homes. He saw the potential. I saw enormous risk. But I couldn’t ignore what I was seeing. People from all walks of life, with all types of medical conditions, were turning to cannabis instead of pharmaceuticals to heal themselves.
The opportunity to use our business skills to help those who were suffering was compelling. But I was still unsure. How could this plant that I had previously associated with fun social use now be used for medicinal benefits? How is it that our own government who is supposed to have our backs and keep its citizens healthy was ignoring its potential and incarcerating growers and users? I read everything I could on the history of cannabis and learned about the propaganda that effectively terrified an entire nation. Now I was mad. Still fearful, but mad.
Then the suffering hit close to home. My mom was dealing with severe chronic pain and could not use opioids. My uncle was suddenly diagnosed with the worst – prostate cancer. My friend who had tried every type of therapy to fight breast cancer was on borrowed time. We wanted to find a way to help them. So, our journey began. The year was 2010.
We immersed ourselves in anything and everything we could find on cannabinoids, which in 2010 was very little. Only recipes for making canna-butter and medical white papers from Israel and France. We learned from those who were on the forefront, such as the renown Rick Simpson, the pioneer behind Angel Tears and RSO oil, Dave and Elizabeth founders of Yak, who had been growing and extracting for over 40 years, and Ed Rosenthal already a legend for understanding strains and cultivation.
We began experimenting with different product ideas that might be useful for people who didn’t smoke or who would want healthier options. We tried different ingredients and consumable methods, spoke to professional chefs and confectioners, and strived for safety and consistency. We developed packaging and instructions that would be helpful and enable accurate dosing. We focused on consistent potency, reliability, good taste, portability and easy to dose. In 2013 Sensi Chew was launched.
Now, we see our products help people from all walks of life, and we are dedicated to our mission of consistent, safe, and effective wellness products. We’ve learned so much since it all began and we’re grateful to so many who have lent their knowledge and guidance along the way. Being a cannabis manufacturer is an incredible opportunity to help people live healthier, happier lives and we are honored to be part of this important movement to take control of our health and wellness.
Thanks, and Be Well,